There are many reasons for promotional gifts. Perhaps you’d like to thank your loyal clients for their business and faith in your company, or wish all of your customers a successful new year with a small gift at the end of the year. We are seeing promotional gifts being given all year round for various reasons, including gifts for employees.
Personalised promotional gifts for your best clients
One of the most common reasons for promotional gifts is to maintain the relationship a company has built with its existing clients. A promotional gift shows your client that they are important to you. Realising that you’re in business with individual people rather than a faceless company is key, as people love feeling seen. You can keep your business relationship warm and in great shape by sending out a little thank you to your business contacts every now and then. This also gives you a good reason to reach out, to find out if they enjoyed their gift, especially if its an edible gift such as chocolate or sweets. The more you show your client that you care, the stronger the business relationship.
Do be aware that, in some cases, companies that you are working with aren’t permitted to accept all promotional gifts. For instance, they may only be permitted to accept gifts up to a certain value, or not permitted to accept any promotional gifts at all. In other cases, promotional gifts are submitted to a raffle for employees. It’s always important to keep these rules in mind when selecting your promotional gift, you may even want to ask the company if your gift can be accepted. Our tip would be to stick to a small gesture, such as a delicious personalised Toblerone bar, practical personalised water bottle or an engraved decanter for the office. All of these gifts can be used or enjoyed at the office, or shared with colleagues.
Promotional gift trends
The gift you give depends, in part, on current trends. Back in the day, USB-sticks were a coveted gift, followed by power bars. To help you select the gift you should go for now, we’ve listed the 9 latest trends
for you, from small gifts to beautiful personalised suitcases and champagne gift sets.
Gifts for your employees
Traditionally speaking, the end of the year is the perfect moment to thank your employees for their hard work over the past year. This often happens at the company holiday celebration with a Christmas gift
. We are now seeing companies surprise their employees with gifts throughout the year, such as personalised sweaters featuring the company logo, a personalised beach towel for their holidays or personalised water bottles for them to use at work and when commuting.